About Convive
Industry veteran Jonathan Horowitz founded Convive Hospitality Consulting in early 2020, with a goal of providing both new and established hospitality businesses in Texas a full-service partner for development and growth.
Jonathan has experience in every facet of the restaurant industry, including concept development, real estate, design and build-out, PR and marketing, daily operations, and growth planning. Engagements range from specific project-based assignments to long-term partnerships on a retainer basis.
Jonathan is a former practicing attorney as well as a licensed real estate agent. He was an owner/operator for many years; he helped grow The Tasting Room wine bars and MAX's Wine Dive restaurants from two to 16 locations with more than 600 employees, and he served as the CEO of The Original Ninfa's and Antone's Po' Boys for five years. He worked with Colliers International's Houston office as well as with Midway Development company. In addition, Jonathan was actively involved in the Texas Restaurant Association for many years, serving on the board of the TRA in Austin, Chair of the statewide board in 2023, and as the president of the Greater Houston Restaurant Association chapter from 2017-2019.
As a result of Jonathan’s career and connections, Convive’s network includes countless experts and trusted advisors.
About Jonathan
Sensing great opportunity, Jonathan left his corporate-law job in 2005 to become a partner at Lasco Enterprises, growing The Tasting Room Wine Café and Max’s Wine Dive restaurant from single-location neighborhood favorites to multistate brands. He created the marketing department for Lasco, and handled PR, philanthropy, events and business development. His efforts helped Lasco generate $35M+ in annual revenue, and grow from nine employees in 2005 to more than 600 across four states in 2015.
In 2015, Jonathan was named CEO of Legacy Restaurants, which owns and operates The Original Ninfa’s on Navigation, The Original Ninfa’s Uptown Houston, Mama Ninfa’s Tacos y Tortas, Antone’s Famous Po’ Boys restaurants, and Antone’s Famous Po’ Boys wholesale sandwich production. He oversaw expansions, buildouts and spinoffs, and grew the Original Ninfa’s brand revenue by 50% in less than four years.
In 2020, Jonathan pursued his real estate license to better assist concepts that require tenant representation and assistance navigating complicated real estate transactions. Jonathan’s role as SVP at Colliers International had him providing consulting services for hospitality concepts planning new locations as well as those wishing to sell. In late 2021, he joined Midway where he headed a new division dedicated to developing new restaurant concepts. He served as the president of the newly-formed Houston Hospitality Alliance from October, 2023 through May, 2025.
Jonathan was recognized by the Houston Business Journal as a “40 Under 40” business leader (2011) and named one of “Five Houstonians to Know” (2015). He served on the boards of the Greater Houston Restaurant Association, Texas Restaurant Association and Greater Houston Convention and Visitor’s Bureau. He is a founding board member of Lena's Foundation, an organization in Houston dedicated to providing meals to victims of domestic violence, human trafficking, and natural disasters.
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